![]() Further muddying the company’s identity, from the Netflix point of view, would be the fact that Apple users who spooled up “Stranger Things” or “Orange Is the New Black” may not be aware that they’re watching a Netflix show. And if it had joined forces with Apple, Netflix also would have received little to no data about who is subscribing or watching its stuff. Put it another way: Netflix is a service, or a pipe, that would sit on another service, or pipe, if it agreed to be included in the Apple bundle. And so we’ve chosen not to integrate into their service, because we prefer to have our customers watch our content in our service.” ![]() We want to have people watch our service - or our content on our service. Hastings explained it at a Netflix event earlier this week: “Apple’s a great company. Netflix’s absence from the new platform says a lot about the state of play in the highly competitive streaming industry: a fight is brewing over how content is distributed. ![]() In a second sign of frayed relations between the two companies, Netflix has decided to opt out of the Apple bundle, which will upsell subscriptions to HBO and CBS in addition to its original programming.
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